Marketing Mastery in 2025: Current & Emerging Trends for Impact

Marketing in scholarly publishing is changing faster than ever, with new platforms, technologies, algorithms, and expectations. Staying ahead has never been more challenging—or more critical. Join us for a forward-thinking discussion that aims to provide attendees with actionable insights and practical tools to thrive in the fast-paced world of scholarly marketing. In this dynamic session, our expert panel will highlight current and emerging trends that are driving real results for the scholarly community such as: Personalized and interactive content to engage your audience, AI-driven strategies, Metrics that matter most to measure success, Strategies to achieve big results even when budgets are tight, Marketing for an increasingly fragmented social media environment, Emerging platforms and formats to expand your reach, and more! Whether you’re a seasoned marketer or new to the field, this webinar will provide the tools and insights to future-proof your marketing strategy. Don’t miss this opportunity to learn from industry leaders, sharpen your skills, and gain a competitive edge."